Is Online Education Better?

When the Web became easy to access by almost anyone anywhere in the world, almost all kinds of connections and businesses became available. One of these is online education.

In the past, higher education through an on-campus class is conducted by a professor or instructor. Today, aided by technology for fast and instant communications, formal education can be had online.


First, you are taught how to access the class manager website. The first instruction is how to create a username and a profile.

With these, you will be able to access assignments, the class syllabus, and readings. You will also be able to access chat boards where everyone (instructors and your classmates) interact. The class manager site is also where to download and turn in your assignments.

Communications is done by way of instant messenger services and emails. Classes are set so that students can have specific assignments for specific dates. All these are flexible. Classes are designed as fast or as slow as the individual student can make it.

The benefits of this new development in education are varied. Some are clearly obvious.


Accessibility is one big advantage going for online education. This is also one of the main differences between an online class and its traditional counterpart conducted in an on-campus classroom.

One scenario is about students being unable to have the time to physically attend their classes. The person might be working, a housewife with children, or maybe has some other full-time commitments.

With online education, you can set your own schedule of classes and directly focus your energies on your lessons. You decide your own time for discussing with other students, consulting with your professor and studying the lesson modules.

Individualized instructions

Students learn concepts in their own way at their own pace. Lessons are learned by listening to them (audio) or reading them (printed from downloads). Some lessons are video-taped or presented in PowerPoint (audio-visual) by instructors and can be viewed by the students just like in a classroom.

In traditional classrooms, some students are naturally shy to speak up. With online studies, any one can “talk” as much as one wants, without pressure. This is by way of online chat and instant messaging.


In online education, you have your online education counselors. Their job is to guide you through the whole program and help make decisions.

These counselors work within your schedule. You can set your virtual meetings with them tailor-made to your time availabilities.

Fast communication

By its very nature, online education focuses on more communications. The instructor and other students are available through message boards and emails, both of which are instantaneous.

In real life meetings, it is very hard to get everyone into a group. With the ease of online accessibility, meeting with all the classmates to discuss or chat on a project can be done almost anywhere and almost at anytime.


Online education works best for students with troubles in traditional learning environments. People with fulltime daily commitments (work or care of children, etc.) or with disabilities can benefit with the flexibilities of online education. Is it a better alternative? That, of course, would depend ultimately on the student.

Online Home Based Business Mistakes – Your Home Based Business Would Fail If You Don’t Avoid This!

Have you compiled all the information that you need to start your new online home based business? However, have you been told that many newbies failed to earn money, and lost all their money, and then they went back to their old job? This fact may sound devastating to most of us, especially those who always wanted to leave their day job and looking for better business opportunities.

In fact, starting your own business at home in order to achieve the life that you always wanted – building a profitable one is indeed achievable if you learn from mistakes. As a newbie, you cannot afford to make mistakes that can put your business at stake. Therefore, you can actually learn other people’s mistakes – although you haven’t started making one big mistake yet.

Mistake #1: Choosing the wrong niche

It basically means that either you’ve no interest at that niche, or you don’t have a single clue about what the niche is all about. This only happens when you haven’t thoroughly done enough research including keyword and topic research, and product research. It could take a few of your quality hours (probably days) to complete this research.

You’ll slowly lose passion on the niche that you don’t really like causing lack of focus and perseverance. If you fail to understand your niche well enough – you’ll be easily out-ranked by your competitors that make it harder for your business to survive.

Mistake #2: Do not have a proper working schedule

Although you’re your own boss of your own online home based business, it doesn’t mean that you can work whenever you want. If you don’t have a strict working schedule – you tend to procrastinate and delaying all the important work. Soon, you’ll have a huge pile of workloads, and you’re unable to get things done productively. Many newbies have been misled by quotes like “Make Money While You’re Sleeping” and “Create Your Own Auto-pilot Income” – giving them an impression that they can work lazily – in fact, building a successful home internet business requires discipline, hard work and perseverance.

Mistake #3: Treating Your Business as a one-man show performance

Being a newbie in your new home based business – you have to do all the work on your own since you’ve limited funds to hire others, so that you can others to complete some tasks on your behalf. In the long-term point of view, you need to leverage your business by outsourcing some of your tasks to others – in this case, you can virtual assistants or freelancers to perform time-consuming tasks. If you’re spending too much time on small tasks – for instance, logo designing or data entry tasks; you’ll not be able to concentrate on other important tasks – for instance, website promotion, content creation or building backlinks.

Learn from these common mistakes and stay persistent in building a profitable online home based business.

The Right Steps to Take in Becoming an Efficient Home Based Business Expert

Everyone who is curious of the home based business industry is always aiming to be the next home based business expert. But the truth is how can you be an expert something if you don’t even join it? it’s a very simple question to answer because you simply cannot and this is why you have to join and get experience from a home business before even calling yourself an expert on it. there are many people that think that by just reading the books on the industry and talking to people that it’s enough experience. But as I said before it is not enough and you have to gain your own experience and develop your own thoughts on the industry itself.If you want to be a home based business expert then you have to dedicate the time necessary to learning all you can about the industry by being part of it. Now I will give you the basic steps to take in order to get the best experience out of a home based business but remember that if you want to be an expert you have to go head and take the first of yourself.When joining a business you have to make sure that you develop your mindset because you’re going to struggle along the way of success. It is without a doubt that you’re going to encounter a lot of obstacles along the way and if you are not mentally strong you will quit and give up very quickly.The next main thing that you have to understand when joining a home business is that you’re eventually going to need a promotional method to promote your business with. So my suggestion is to get an effective promotional method ready before you enjoy the business that way when you join you can go head and start promoting right way.As I mentioned before these are just the basic things to get started but remember that you will be able to create your path and find your own style within the industry.

Home Based Business For Baby Boomers

The subject of a home based business for baby boomers is very relevant to me.I have always been a fiercely independent person and strived to be my own boss with little or no reliance on a boss, a board of directors or shareholders to determine my security.Just this week two friends of mine, both teachers (teaching at the same school), have been laid off. They too are baby boomers.They each have a teaching degree and should find employment but jobs are not that common. If they have been laid off so have others.What do they do if they can’t find employment?This is just one scenario that faces anyone that is employed but for the baby boomer I think there is more to be concerned about than the immediate present.There is old age and impending retirement.Some of us may be lucky to have accumulated enough to see us through our final years but there are millions who rely on investments, a lot of which have recently underperformed, or even worse relying on the Government!How will you survive if you fall into this category?Maybe you are fortunate enough to be able to practice your profession part time from home. For example an accountant might get some work doing the odd set of accounts at home for friends or small businesses.But most people won’t have anything and may have to go and get employment in real tough industries. I personally don’t fancy the idea of doing night shift as a lift attendant or security guard.No offense but that is not what I have worked my whole life for.Baby boomers need to start as soon as possible with a legitimate home based business. In the beginning a small amount of time can be spent on establishing yourself with the intention that at some point in the future a couple of extra hundred dollars (or even thousands) a week will come in very handy – thank you.But what to do?There are literally thousands of opportunities available out there and one of the best is Internet Affiliate Marketing. This is an ideal home based business for baby boomers.Here are just some of the pluses of this type of business:
Requires no capital outlay (all you need is a computer and an Internet connection).

Can easily be learned by anyone – even if you have no computer experience.
Work at your own pace. Part time or full time.
You can make money from your life experiences. For example as a golfer, mother, arthritic, doctor, sports fanatic anything and everything. Whatever you have experienced can help you make money.
You don’t have to buy or deliver any stock.
No meetings to attend.
No recruiting to do (such as in multi level marketing).
Operate from any where in the world – even when you are on vacation.
Choose the countries or regions that you want to market in. For example I live in New Zealand but my primary market is the USA.
Can be done by you and your spouse together or separately.
The business doesn’t die and can be carried on by loved ones.
Is fun to learn and can make some seriously good money.
And a whole lot more!
There are so many positives to Internet Affiliate Marketing that I believe it is the ultimate home based business for baby boomers. Anyone can make a success of it.

Internet Home Based Businesses – The Most Common Internet Home Based Businesses

With the Internet, there are so many possibilities to start and succeed with a home based business. The main reason why so many people from all over the world have decided to start their own biz on the web is because they wanted to be able to earn more money and have the ability to quit their jobs.Having so many possibilities, where does one start? It is not so easy to find the right Internet home business because a lot of people know that there are scams out there. There are a lot of Business opportunities on the web that just take your money and run.In this article today, I am not going to focus on and show you which programs you should avoid. The only thing that I can say is that before you join any business or program on the web, do some research on it. See what others are saying about it and make a decision whether it is good or bad.So here is a small list of the most common Internet home based businesses that are out there that you can get started with. It does not matter who you are, where you are from, what education you have or don’t have, you can get started too:1. Affiliate ProgramsIn this money making opportunity, you will be really working for yourself and earning an income based on the sales that you will make. Think of a niche that you like and when you have that in mind, go to Google or Yahoo and do a search for “YOUR NICHE affiliate program”. When you find a company that will allow you sign up with their affiliate program, do that. They will then supply you with a link that you will promote online and every-time you make a sale, you will get paid a percentage on that sale.So let’s say that you promote a product that costs $40, depending on what percentage the company pays out to its affiliates, you will be paid between 50%-75%. Some companies pay more and some less.This is what 85% of the people who make money online do. They sell other people’s products.2. Network Marketing On The InternetNetwork Marketing is one of the fastest growing businesses today on the Internet. In truth, it is not an industry but simply a marketing method for moving product from Point A to Point B.Network Marketing is a system of selling in which you sign up other people, and they recruit others to grow their own business too. Instead of the company spending millions in advertising, they are willing to pay its affiliates commissions when products are moved from the company to the consumer.They are also being paid when these people recruit others and they all build their own teams. This is called leveraged income. Some entrepreneurs have built successful companies on this concept because the main focus of their activities is their product and product sales.So these are 2 of the most common ways that anyone can get started with in order to make money online with an Internet home based business. I wish you lots of success and do hope that you find a solid Internet home based business.

Buying French Property – How Much Tax Do I Have to Pay?

When buying a property abroad – whether you will be living there or simply spending holidays or the odd weekend there and renting it out for the rest of time – it is important to know what your tax situation is so that you don’t get hit with any unexpected tax bills.France is no exception. This article will run through the main taxes in France and help explain how they work and if they might affect you.Tax:If you are domiciled in France, you will be taxed on your entire income whether it be from French or foreign sources. It does not matter what nationality you are – if you spend more than 183 days per year in France you are considered as French domiciled and still taxed on your world wide income.For those not domiciled in France, you are still liable for any income from French sources; this includes rent from letting out your property and any income derived from working in the country. The authorities in both the country in which you normally reside and France will be interested in your earnings and if it is above a certain threshold you could be liable in both countries unless there is a double tax treaty between the countries – as exists between all EU members and many other countries. However it is very important to notify the authorities if you are making a permanent move to France before the event in order to take advantage of this treaty.It should also be noted that in France taxes are not deducted using the PAYE system as in the UK; each individual must fill in their own self assessment form whereby taxes are paid the year after in which the income is earned (years run from January 1st to December 31st). To do this, you must first register at the “Centre des Impots” which is the local tax centre.Income tax:This ranges from tax levied on “earned income” which is a progressive tax to tax on “unearned income” such as investment income based on interest from bank accounts and property yields. A separate tax is levied solely on gross rental income if you let out your property in France.France still strongly favours the family unit and there are distinct advantages in terms of reduced tax liability if you are a large family as tax is assessed on a household basis. If you are married and/or have children in the family, you pay less tax as there are more dependants; this is called the “quotient familial”. There are also other allowances such as those for childcare and domestic help all of which go towards making large families in France pay less tax than anywhere else in Europe.If you are unmarried or united only by the PACS agreement (see more about PACS below), then you are likely to pay more tax than married couples – not just with regard to income tax but also inheritance tax.Property tax:There are two property taxes in France: taxe foncière and taxe d’habitation.Taxe foncière is paid by the property owner regardless of whether you live there or abroad – but there is an exemption for two years for newly built properties.Taxe d’habitation on the other hand is paid by whoever occupies the building at the time: hence if it is rented out it is paid by the tenants.Both taxes are similar to UK council tax and are paid the year following the rental period with special allowances for retired residents and derelict properties.Capital Gains tax:This tax is paid on the profits of any property which has been sold, including jewellery, securities, shares and real estate. However, fortunately there are no taxes to be paid on the sale of your principal residence but only on sales of additional property. People who rent their main home are exempt if they sell their second home as well as those who have owned the house for 15 years or more.If a property is sold within two years, then it is subject to 33.3% capital gains. However, this falls by 5% a year and is multiplied by an index linked multiplier of the eventual sale price of the property until 15 years are up. If there has been some renovation to the property, however, the cost can be offset against the profits as can legal and agency fees.Inheritance tax:The system in France is very different to that which you might find in England or anywhere else and it is advisable to talk to a tax advisor BEFORE you buy your property in France to prevent future burdens on your family or partner.Whether you are a resident or not in France, you will still have to conform to french succession law and your family will still be liable to pay inheritance duty in France upon your death. It is also important to note that French succession law will not allow for you to leave out any of your children in favour of your spouse and will ensure that they get their share.There are however, a number of different ways to minimise their burden depending on your situation, for example:- A very popular and useful way of lessening your relatives’ inheritance tax if the tax in France is greater than it would be in your home country is to form an SCI which is a property holding company. The property in question can be divided into shares and these shares can be distributed as you wish with the result that any future inheritance tax on the property will be subject to the laws in the country in which you are a resident. It is also a good solution for those in a complex family situation living with people who are not members of their family. Shares can be freely given to a partner or children whereby inheritance tax will be avoided if done at least 10 years prior to death of the owner of the shares.- For married couples who wish their half of the property to go to the surviving spouse, then the “clause tontine” is a good option. It is like a joint tenancy agreement and essentially suspends the ownership of the property until either spouse dies so that the entire property is owned by the surviving spouse. They will, however, still have to pay inheritance tax on half of the property.- Another way to ensure that your half of the property in question goes to your spouse is to make a change of the matrimonial regime so that your properties are no longer separated. You must have been married for at least two years and prepared to pay some legal charges but it will mean that the surviving spouse will only pay 1% tax on the property as “registration duty”. This system can get complicated if there are children involved from current or past marriages as they still retain certain rights to the property and legal advice should be taken.- In 1999 a new contract called PACS was also brought in under French law giving certain benefits to same and different sex couples which were not previously available. These inheritance and fiscal rights are not as beneficial as those available to married couples but are certainly an improvement on the previous situation.Wealth tax:This is a tax levied on assets that exceed 720,000 Euros and covers a wide range of assets to include your property and bank balances amongst other things. If you are resident in France but not domiciled there, then you will only be taxed on what you have in France. If domiciled there as well then the tax applies to your entire fortune all over the world.For other articles on buying French property, see

Personal Finance Advice – Knowing the Benefits Offered to You

If you are dealing with financial matter, it is significant for you to seek personal finance advice. Many people who can’t deal with their finances both in the terms of present and future have made use of finance advice for help. With the advice, people can sustain their financial strength and constancy.

All around the world, every economy is run on the basis of money. Money play role in everything from income to bills, expenditure, savings, and debts. With the purpose of leaving maximum money in hands, most people will do their best in managing their personal finance. In this case, some people may need the help of advices on finance.

Plan and Manage Your Income to Exceed Your Expenses

Financial management is all about how to map and manage your income, budgets, and expenditures as well as a balanced check book in good shape. You’ll understand about this through a personal finance advice. When it comes to manage your own money, there are lots of advices on finance offered to you. People who will offer you the services are generally financial consultants who are experienced on how money works and how it can best be managed.

A number of people even offer advices on finance with the purpose that it’s good for you to save as much money in terms of interest. Getting into debt is something that you should renounce and not indulge in so you will also need advices on finance as far as handling debt goes. With regard to savings, sound personal finance advice can assist you sees the proper way to save money.

You will be able to earn money more by way of interest in the long term as you watch your small savings grow into a sizable amount of capital. For this, you may need to ensure the small sums of money grow in tiny steps.

21 Top Marketing Mistakes Small Business Owners Make

The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and development, which fits each unique business’s need. There are many ways of developing and marketing for any business, but first let’s find the true concept and definition of marketing.

Marketing definition:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

1- Thinking advertising is marketing:

The biggest mistake most of the business owners make is to think advertising and spending money is the only marketing way exist. This group only focuses on advertising, which when the desire result is not achieved at the end of the month, they complain of how much money they wasted away. Advertisement is merely one of many ways of marketing.

2- You don’t enjoy what you do:

As stated above Marketing has many ways and approaches. The main marketing for your business is to love what you do. Nothing is better than your “Love what you do” attitude since it brings out your creativity, shows your talent and tells everyone how devoted you are to your business. Your daily positive attitude defines the successful future of your business. The love of your business construe in your daily interaction with new clients, employee’s moral and making important and effective marketing decisions. To be a good marketer for your business, first rule is your love for what you do.

3- Don’t have a good business plan:

What is business plan?

“A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement”.

Having a business plan is like having a map. Many businesses start their business ignoring this very effective tool and get lost in the middle of the road. Every business plan states the exact details of the business’s concept and outlines clearly the marketing strategies, profit and loss, demographic, place of business, finances and targeted niche market. In order to make a solid business plan:

A) Know your business inside and out

Knowledge of your business is important to know the answer to all the categories of business plan. If you do not know the concept of your product or service, business plan and the pillar of your business does not exist.

B) Study, analyze and scrutinize

When you know the back and forth of every detail in your business, you can access all the required information needed to project your business in a business plan. In order to access all this information you need to study, analyze and scrutinize every file and information in libraries, city records and valid informative site on the Internet.

C) Print it and have it accessible

When you put all the info together and created your fully detailed business plan, print a copy and keep a file handy and accessible.

Your projected analysis for the business works as a map to your success. Don’t drive to an unknown destination, not having a map on hand.

4- Don’t have any plans:

Marketing and developing its strategy is vital for every business. Marketing works as fertilizer to boost the lawn of your business. Even more importantly, marketing acts like sun to shed light and direction to your business for finding leads for the potential clients. Marketing is like having your open sign on in the dark street. I think I emphasized enough and you understood how important marketing is for any business, small or large.

5- Not analyzing the market for correct pricing.

Every business offers products or services. Then producing and providing the products and services involves certain cost and fees. Setting the price according to the market is very important and cause for a major failure for small businesses if done without market awareness. The root and source to find a perfect price is your business plan. It is necessary for every small business owner to investigate:

A) The demographic income of the targeted niche and audience:

The business plan states the average income of the targeted audience and the niche market. Set prices based on the factual statistic and spending ability of potential clients.

B) Market needs and economy balance:

An involved business owner is always aware of the market needs and the economy balance. Based on your niche market, be on top of the factors of change in economy that can impact your client’s ability to spend. If you deal with bankers and investors, keep up with stock market news and its daily changes and adjust your prices regularly.

C) Competitive market prices:

A business person is always on a lookout for its competitors and is aware of their side of story. It is necessary to know your competitors and adjust your prices based on their offering and similar services.

D) Demand of the product or service:

Investigate the demand before putting the price tag on your product and service. You can find this information through the data in your business plan. Balance your prices based on the market demands;

If you projecting a good volume of sale, price it lower than competitors.
If the demand is lower and the project of volume is slow, price higher to accommodate the distance between each sale.
E) Uniqueness of the product or service:

A unique product and service in the market attracts more attention. Price it higher than other regular products.

F) Acceptable profit margin range in the area:

Profit margin’s acceptability is always decided based on the market and economy as well as the market demand for the product.

Consider a big city. If you have a product or service that is unique, but projecting a high volume of demand, based on the economy and your targeted niche, the profit margin should set higher than normal.
In a small community, If you are investing on a product with limited demand, go conservative on your profit margin.
6- Not having any budget

Many small business owners make a big mistake and do not place any budget for daily, monthly or yearly marketing plans. Whatever the profit and loss data projects on your business, it must include certain amount of budget for marketing plans that are realistic and traceable. Unfortunately small business owners mostly have no budget and deduct the cost of marketing plans from their profit data. This particular budget assignment is very effective in the future of business growth. Increase the marketing budget with business slowly reaching the peak of demands for your product and services.

7- Spending money on non-traceable ads

As the market changes, so as the marketing plan, pricing and target audience. Invest and assign marketing plans that are traceable. Traceable marketing means follow-up charts to analyze data.

The worst mistake of marketing is to spend money on a plan that cannot be traced and measured. This marketing mistake is wasting money or in other terms is shooting in the dark.

8- Do not trace the result

Many businesses have assigned a budget for the traceable marketing plan but sadly do not follow-up on the result and do not trace it. This is just the same as spending wasteful money on non-traceable.

9- Think in a closed box:

Each business is unique. Even if the business offers a same product as other business few streets down the road, the two are still unique and different in many ways. The biggest mistake small business owners make is to follow other businesses’ footsteps. Marketing and its strategies should not have any limitation. Think of marketing out side of the box and do not limit the marketing strategies to a cliché approach others do. Be creative and design a plan unique and suitable for the very business.

10- Don’t know what plans to set:

Everyone is familiar with the word marketing. The first conversation when opening a new enterprise is “Lets do marketing!” But do we all really realize the core meaning of it?

I compare marketing strategies and its unique approach to our fingerprints, which is distinctive. Many understand the word marketing but are not familiar with how to set the strategy and the game planning related to the business.

It is a big mistake not knowing how to set the strategies while being fully aware of marketing important role in the business. Since setting the marketing plan requires research, analysis and knowledge of he market, hire a professional researcher and marketer to create the necessary game plan.

11- Assuming the product or service will sell itself:

One of the biggest marketing mistakes is to assume your product or service is going to sell itself. This assumption is misleadingly translating marketing into advertisement. I have met many small business owners who declared that quote-to-quote “I don’t spend money on the marketing, to me I only rely on word of mouth”.

Word Of Mouth is the strongest way of marketing. So what this small business owner was under impression that he does not do any marketing because he thought marketing was spending money on advertisement. So he was counting on the most effective marketing, the word of mouth. Word of mouth consists of two factors:

A) Product or service:

People have to like the product or service to continue talk about it and refer their friends.

B) Customer service

Another major difference between businesses is the level of customer service. I didn’t say the level of good or bad. What I mean is each business owner or employee that has been fully trained to look after a client as a customer service has his or her own charm. This specific charisma and character make the business unique to others and is a major influence for word of mouth.

Let me give you an example of how powerful the word of mouth and spreading the word is to any business. While ago, I worked as a junior manager in an up-scale restaurant. The general manager identified his target niche as young professionals in downtown area. So he hand-picked few employees in the same age range as the targeted niche to use public transportation and talk about the restaurant among each other. His decision, although was not directly traceable, but yet had an amazing effect. How did I analyse the result and witness the proof?

The restaurant offered comment cards, asking “How you hear about us?” and many without any surprise responded via word of mouth in public transportation.

Even if the business owner is avoiding any advertisement cost, they still rely on spread of word about their service and product via the community and the word of mouth marketing.

12- Don’t know the target audience:

To plan and set a marketing strategy, any small business has to have a direct target niche as an audience. Analyze everything about the niche audience. The list certainly is not limited to the audience’s income, age, interest ratio to the product, sex, education, commitment ratio and their loyalty.

13- Don’t know the competition:

The best way to analyze the market is to get familiar with the competition and rivals. It might sound cliché but as the Godfather movie suggested, “Keep you enemy close”. Or if I may rephrase ” Keep your competition close and be aware of their moves”.

This is especially important for small business owners in small community to have a good relationship with other competition. To share my experience in the same restaurant I used to manage, the general manager always encouraged me to go to other local restaurants and dine. He even offered to pay the bill. All I had to do was to analyze everything from the greeting, staff knowledge, manager’s presence, client’s relation and the overall quality. My report helped him to understand his competition strengths and weaknesses.

14- Hiring wrong person to do marketing:

Many small business owners out of desperation and lack of networking, hire wrong people to do their marketing. As we said earlier, every business has unique offering and services so must focus on unique planning for its marketing strategies.

It is the small business owner’s responsibility to hire a professional firm who can relate to the business’s need and offerings.

A good reputable marketing firm whose focus is to promote books and authors in not a good fit for a small local bistro.

15- Underestimate the value of existing clients:

A good businessperson always knows the value of the existing clients;

The best way of follow-up with the existing clients is to create informative data about them. Many small business owners lack this very important source of information. To avoid this mistake, keep a record of every client’s information. If the information requires certain personal data, keep it in a safe and secure place.

A client whom already has experienced your product and service knows about the quality of it. Always do follow-up calls and do not be afraid to ask how they liked the product or service. Even if the client responses back with dissatisfaction is a perfect opportunity for the business owner to fix the problem.

Gain a new customer is costly. I am gong to explain this by an example:

“Nancy enters Joe’s café because of a coupon she found in a local magazine offering 10% discount. She solely relies on a menu attraction, prices, quality of the food and customer service. Joe the owner spent lots of money and time for marketing after analyzing the community needs, price affordability and the targeted niche market.

Joe has three ways to collect emails or phone calls for follow back:

A) placing a note pad in front of the cashier’s desk asking new clients to write email or contact info for special promos.

B) Placing a glass bowl by the cashier’s desk offering the weekly draw of free lunch from dropped business cards.

C) Offering comment cards and asking for contact info.

Joe has three ways to accumulate client’s information and follow-up with them. So everyday he goes through all the information and creates a secure data.

Nancy finds the place charming and the food great but not a good customer service. It is Joe’s responsibility to follow-up and gain back Nancy’s business once again to avoid spending all the money and time all over to attract another new client.”

Existing clients are the perfect way to promote every business. Send special offering, communicate with them and even ask them to share your business with their friends. Respect the boundary between proper communication and spamming.

16- Not offering giveaways and novelty items:

One of the most effective ways to attract clients is to giveaway your product or service for free.

A) Test run: Offer a monthly test run of your product and service and giveaway a free sampler. People love to get samplers. It gives them information about your business and its quality.

B) Propose monthly contest: Proffer a monthly contest and giveaway prizes based on participating in your business. People love contest and it excites them to know they can win something. If it didn’t work, Lottery and Casinos didn’t exist.

C) Give out novelties like mugs, pen, key chain, notepad, calculator, shirts and hats with the business information printed on it.

17-Wrong niche:

As a business owner recognizing correct niche market target is necessary for further marketing planning and budget assignment.

To explain this better lets picture a shoe store that carries high-end fashion shoes for women. The first thing that comes into the mind, high-end fashion niche is only younger generation and teenagers. A good business owner will explore the possibilities to analyze further more into the data from business plan to understand the local community needs.

If selling high-end, then its higher quality and higher prices. A teenager on a student living budget cannot be a direct and only target niche. So the correct niche is a professional and higher income spender who is more interested in quality without considering the price tag.

This example clears how a business owner distinguishes the certain target audience by analyzing the local market data from business plan. With enough knowledge in market research, the business owner avoids wasting the marketing budget on a wrong niche.

18-Not participating in community:

“Every big things has small beginning”

Regardless of the geographical target of any business, whether global or corner store in a small village, it all begins with local community.

Who are the first people you would share news with in your everyday life? Family and friends are the strongest link to marketing and spreading the word. It starts from friends and family and spreads to their friends and family and before you know it, is a snowball effect and cumulative.

The local community is the test run before spending a time and money on a dead-end marketing plan.

19- Do not own an informative and representative website:

Internet plays a great deal of connection in people’s life everyday. Many customers use the Internet to search and review local businesses. No matter what kind of business, it requires an informative and user-friendly website. A good business website is a gateway that welcomes customers to enter and experience the business offering.

Many small business owners making mistake and assume their line of business does not need a website. With daily development of technology, people get more connected via Internet and do their shopping online. Search engines get stronger everyday by developing codes and programs to bring up the exact and precise inquiry.

20- Do not appreciate the value of the Internet:

With a vastly growing competition on the Internet and the increase in demand for business development, simply having a website that offer information is not enough. Popular search engines are only producing websites in their search result, which have better ranking. Many small business owners simply making a big mistake by avoiding the presence on the Internet and ignore the growing highway to success. Every business must have an informative website and optimizes the business on search engines, social media and popular relevant forums. This subject of Internet marketing and its highly effective marketing plans is a lot of subject to cover in this article.

21- Expecting too much in short time:

Do not expect too much in a short time. There is always cause and effect but it requires proper time period to produce best effect. A seed needs time to open the surface and grow to a strong tree. But it requires water and good fertilization. Marketing is the water and fertilization to the business. It takes time for a good marketing plan to spread the roots and make a strong holding ground.

“Rome was not built in a day”

It took generations and much hard work of skilled engineers, planning and proper budgeting to build the mega city of Rome.

Can you hold a roof without building the pillars and the walls?

Marketing is the pillar of the business. Without marketing and planning, business lacks a foundation.

Many business owners place the marketing and development in their last page when the business opens its door to the public. Marketing starts when the business idea takes shape. It begins before the business is even called a business. Avoid making marketing mistake and start your marketing with knowledge and strategy.

Marketing is the heart of every business and keeps the health of the company in balance. But treat the heart right. Eating healthy, exercise and lack of stress are keeping the heart healthy to beat the life into our body. Practicing and implementing the right marketing strategies keep the business in shape. Don’t make mistake if you had a good run. Many small business owners get too excited for this temporary beat of recognition and look at it as everlasting. To keep a good balance in business, marketing and planning should match the flow of the business. Increase your strategies as your business grows and increases.

Marketing is the pillar of every business and is the only foundation to go further, faster. Imagine a boat with no engine crossing the Atlantic. The marketing to a business resembles the engine to a boat. The planning and strategy of the marketing to the business is the safety gear of the boat that keeps it balance and not to tip over.

The Finer Points of Internet Auctions


Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.


The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.


Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.


Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.


New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

How to Find Great Live Auctions for Resale Items

Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.

I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.

Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.

There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.

There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.

Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.

There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.

Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?

Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.

Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.

A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.

Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.

When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.

When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.